Regarded as one of the more popular professional wrestlers of the late 1990s, Goldberg was the top star and public face of World Championship Wrestling at the peak of the Monday Night Wars. Goldberg is best known for his time in WCW, where he performed between 1997 and 2001. Goldberg rose to fame in WCW with a lengthy undefeated streak in singles competition from 1997 to 1998, which was considered the longest winning streak in professional wrestling (until Asuka surpassed it in 2017). During this time, he became WCW United States Champion and WCW World Heavyweight Champion. He was also a one-time WCW World Tag Team Champion (with Bret Hart), making him along with Hart the fifth WCW Triple Crown winner. Following WCW's closure in 2001, and for WWE between 2003 and 2004, becoming a one-time World Heavyweight Champion in the latter. Goldberg headlined multiple pay-per-view events for WCW and WWE, including closing WCW's premier annual event, Starrcade, on two occasions (1998 and 1999). After twelve years away from the company, he returned to WWE in 2016 and headlined Survivor Series against Brock Lesnar, and Fastlane against Kevin Owens where he won the WWE Universal Championship, his third world title, thus making him the only person to win the WCW World Heavyweight Championship, WWE's World Heavyweight Championship, and the WWE Universal Championship.